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I'm Richy Gonzalez.

Creative Art Director Graphic Designer Social Media & Marketing Manager

More About Me
About

Let me introduce myself.

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Creative Graphic Designer with experience in web development, marketing, digital & social media management, editorial & print design. Involved in the entire creative process to develop and create innovative marketing strategies & designs. Dynamic and multicultural team player with a passion to implement creativity in every project.

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“In a world of worriers, be the warrior.” Viajero, Music Lover, Concert Addict, Obsessed with Tacos.

Skills

Being a part of the creative world, one will always learn something new everyday. These are a few skills I have acquired throughout the years in Design and Marketing.

  • 80%
    Social Media Management
  • 80%
    Web Design
  • 70%
    Video Production & Editing
  • 80%
    Editorial Design
  • 100%
    Bilingual - English/Spanish
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Experience

Throughout the Years

Portfolio



Check Out My Work

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Click one of the categories below to view more of my portfolio.

Telemundo

Annual Reports Billboards / E-Boards Concert Posters Corporate Identity E-Commerce Newsletters Editorial Design Event Coordination Illustration iTunes Digibooklet Print Advertising Social Media Vehicle Wraps Video Production Web Design Other Designs

Resume

More of my credentials.

Even though my area of study is more on the English Literature side, my hobby has always been Graphic Design and for the past 15 years my jobs have been in the field of Graphic Design & Marketing.

Work Experience

Digital Marketing Director

April 2022 - Present

TEXAS STAR STEEL


• Developed the overall digital marketing strategy while setting KPIs that measure, expand and continue growth
• Managed the online brands of the company across websites, social media platforms, mobile platforms, marketing emails, digital ads and more
• Allocated and adjusted media spend, managing the company’s digital marketing budget and identifying cost savings to the business
• Oversaw day-to-day management of campaigns and ensure brand consistency on all social media platforms
• Supervised all aspects of digital interaction, fielding emails to website and social media inquiries and comments in a time-sensitive and tone-appropriate manner
• Managed website management and maintenance on the backend using CMS
• Provided weekly reports and analysis on all digital activity, including web traffic, unique visitors, and all social media interactions
• Created actionable plans to increase followers and engagement on social media platforms, including Instagram, Twitter, Facebook, TikTok, and LinkedIn
• Increased Facebook likes from 500 to over 100K over a six month period
• Managed SEO/SEM, digital display advertising and email marketing
• Kept abreast of the latest digital trends and continued advancements in digital technologies and marketing best practices

Marketing Specialist

January 2021 - April 2022

NBC UNIVERSAL TELEMUNDO EL PASO


• Update, maintain, track and analyze performance of all social media channels which include Facebook, Twitter, and Instagram.
• Regularly review the social & digital work of our competitors & industry leaders to constantly stay at the forefront of social media trends.
• Manage, create and design graphics and posts for social media accounts by implementing strategies and tactics to increase overall engagement.
• Generate stories for Instagram and Facebook reflecting current trends and local news to pull an audience into the website.
• Manage and create content on a daily basis for Accesso Total El Paso Facebook Page and social media accounts when needed.
• Design graphics, flyers, and any digital media such as events and facebook lives that might be use to promote the local network.

Creative Art Director • Graphic Designer • Digital & Social Media Manager • Event Coordinator

December 2012 - December 2020

BARNETT HARLEY-DAVIDSON

• Managed and designed a monthly 32 page Classified Magazine (Barnett's).
• Prepared and designed all ads, billboards, print collateral, layouts, presentations, store forms, and content for web, social media plus other digital properties for all the joint businesses which included: Barnett H-D, Barnett BMW, Rides Auto Group, & Indian Motorcycle of El Paso
• Developed and created weekly email newsletter campaigns for Online Motorclothes Department resulting in a 110% increase of sales year over year.
• Organized (execution, marketing, & design) local Bike Nights since April 2018 to increase customer retention, new customer base, and brand awareness.
• Developed and oversaw the entire design process of all corporate long-term and short-term marketing projects from inception to completion.
• Adapt as a team player in collaborative environments, and able to manage multiple ongoing projects with high integrity for end product.
• Developed and executed social media, editorial calendars, and marketing campaigns which included facebook, twitter, and instagram.
• Designed editorial content strategy; curated and segment editorial content to increase engagement and channel growth.
• Created, engaged and grew thriving online community across multiple social networks.
• Composed and edited posts, messages, and photos for multiple social media.

Graphic Designer • Digital & Social Media Manager

Jan 2012 - Present

LATIN MUSIC ENTERTAINMENT

• Designed and developed layouts, concert posters, billboards and print collateral for events.
• Photographed and took Video of concerts/events for digital media and brand awareness.
• Composed and edited posts, messages, and photos for multiple social media.

Creative Director • Editor • Graphic Designer • Social Media Manager • Web Developer

Mar 2011 - Dec 2012

VALOR HISPANO MAGAZINE

• Write, edit and design bi-monthly forty-eight page magazine ‘Valor Hispano’ in both English and Spanish.
• Developed strategic marketing campaigns for Health Center which includes producing websites, creating flyers, posters, and brochures.
• Design and edit additional websites for other services within the company.
• Manage and maintain social platform for Valor Hispano Magazine.

Creative Director • Marketing Manager • Graphic Designer • Web Developer

Sep 2009 - Mar 2011

AGI MARKETING SOLUTIONS

• Directed & developed graphic designs for customers which included a variation of banners, business cards, flyers, postcards, annual reports, brochures, posters, corporate identities & promotional campaigns.
• Present creative marketing ideas and advertising strategies to clients that are appealing to consumers and effective in achieving the targets
• Designed and implemented web pages for various regional and national corporate clients.
• Designed vehicle wraps such as full and semi designs for vans, sports cars, school bus, and firefigther engine.

Education

Bachelor Degree

August 1997 - Present

THE UNIVERSITY OF TEXAS AT EL PASO

Pursuing Bachelors in Multidisciplinary Studies. Senior.

Richy Gonzalez
Where to find me

El Paso, TX

Email Me At

richygonzalez@icloud.com